MINI - Drive
Rebranding campaign for MINI.
Published on:
2011
Advertising, Directing, Editing
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Training Day was created in conjunction with Steve Nash as a bio spot for Nike. I spent 3 days with Mr. Nash in Manhattan following him through his daily activities, most of which include some sort of sport. The concept was to show the reality of how Mr. Nash trains and how he lives his training. I directed, photographed and edited the 1:30 second spot which was originally available on Nike.com, followed by YouTube.Directing, Cinematography, Editing2010 -
For Lou Reed’s performance of his 1973 concept album Berlin, along with Lola Schnabel, I directed a series of short films based on the main character of the album, Caroline, played by french actress Emmanuelle Seigner. These films were projected on- stage during the live performances.
Over the course of the next 6 months, combining the short films I directed and the footage of the live performances, I edited the feature length concert film, Berlin.
Berlin had its world premiere at the Venice Film Festival and went on to screen at the Toronto and San Sebastian Film Festivals among others.
The first video below is the theatrical trailer, which I also edited, for the feature length concert film.Cinematography, Editing, Film2010 -
I directed and edited this spot for MINI as the Showroom Film for the New MINI Countryman. There are 15 and 30 second versions of this film used as the worldwide TVC.Directing, Advertising, Editing2010 -
The above :30 spot features Zac Posen’s 2008 Resort collection. Using simple, slow motion movement of clothes on the body, a mood was created to communicate the sensuality of Mr. Posen’s designs.
I directed, photographed and edited the spot which was featured on zacposen.comDirecting, Cinematography, Editing2010 -
Red Shirley is a film I collaborated on with Lou Reed and the photogtapher Ralph Gibson. Shirley Novack is Mr. Reed’s 100 year old cousin, a survior of the Holocaust, a pioneer of worker’s rights and a terribly charming lady. She tells her own story through interviews with Mr. Reed. I photographed the film with Mr. Gibson and was the editor. The film played at Lincoln Center in NYC as part of the NY Jewish Film Festival and also screened at Sundance 2011.Cinematography, Film, Editing2010 -
The Showdown in Chinatown is an annual charity soccer game held in Chinatown NYC. The event features NBA and European soccer players on an eight-a-side field in the heart of lower manhanttan. This years attendees included Thierry Henry, Ivan Cordoba, Javier Zanetti, Grant Hill, Tony Parker, among others...and Steve Nash, a co-founder of the event.
I directed a 10 camera shoot where everything from HD, to Super 8, to a pixel cam was used. I edited the 24 minute cut which aired FOX Soccer Channel in December.Cinematography, Film, Editing2010 -
Directing, Documentary, Cinematography2010 -
a short film.Directing, Editing, Writing2011
